The Science Behind Our 195-Calorie Formula

Most meal-replacement products start with a calorie target and work backward. We started with a question instead: what does a body actually need between 12pm and the next real meal, and what's the smallest, fastest format that can deliver it?

Why 195, not 300 or 150

300 kcal starts to feel like a snack pretending to be a meal — filling in the moment, forgotten by 2:30. 150 kcal isn't enough protein density to actually blunt hunger. 195 is the point where a 14g-protein, 20.5g-carb, 4.8g-fat, 5g-fibre blend holds you for three to four hours without the crash that comes from a sugar-heavy shake.

• 14g protein — enough to trigger satiety signalling without needing to digest a full plate
• 20.5g carbohydrate, only 3.5g of it sugar — slow-release, not a spike-and-crash
• 5g fibre — roughly 18% of daily value, which is what actually keeps you full
• 4.8g fat, mostly MCT — supports absorption of fat-soluble vitamins in the blend

The part nobody markets: digestive enzymes

Protein-forward shakes have a reputation for stomach discomfort, and it's usually not the protein — it's the absence of the enzymes that would normally help break it down at that concentration. We add a digestive enzyme blend specifically so 14g of multi-sourced protein doesn't sit heavy in a shake meant to be consumed in under a minute.

The result is a number — 195 kcal — that looks small on a label but is doing a full meal's worth of work: macro balance, micronutrient coverage, and satiety, all inside a serving that mixes in 200ml of water and a minute of shaking.

What if I'm still hungry before dinner?

It happens, usually for one of two reasons: not enough water in the mix, or using it to replace a meal that was already unusually large for you. 200ml is the tested minimum for the fibre to do its job — going lower makes the shake feel thinner and less filling than it's formulated to be. If hunger is still showing up reliably before the next meal, pairing it with a small whole-food side (a handful of nuts, a piece of fruit) is a completely normal way to use it, not a sign the formula failed.

Built for daily use, not a crash diet

195 kcal only makes sense as a number if you're replacing one meal, not treating it as your calorie budget for the day. This isn't formulated to be the only thing you eat — it's formulated to be the one meal you'd otherwise skip entirely, done properly instead of not at all. Used that way, five days a week, it holds up to the same nutritional scrutiny on day 100 as it does on day one.